Melloy Chevrolet ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you visit our website, submit information through online forms, communicate with us, or interact with our services.

1. Information We Collect

We may collect personal information that you voluntarily provide to us when you:

• Request information about a vehicle
• Submit a contact form
• Schedule a service appointment
• Apply for financing
• Request a trade-in valuation
• Subscribe to marketing communications
• Communicate with our dealership

The personal information we collect may include:

• Name
• Email address
• Phone number
• Mailing address
• Vehicle information
• Trade-in information
• Financial or credit application information
• Any other information you choose to provide

2. Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

• IP address
• Browser type
• Device type
• Operating system
• Pages visited
• Time and date of visits
• Referring websites

This information helps us analyze website performance and improve the user experience.

3. Cookies and Tracking Technologies

Our website may use cookies, pixels, and similar technologies to improve functionality, analyze traffic, and provide relevant advertising.

These technologies may be used by third-party services such as:

• Google Analytics
• Google Ads
• Meta (Facebook) advertising services
• Other marketing or analytics providers

You may adjust your browser settings to decline cookies; however, doing so may affect the functionality of certain portions of our website.

4. How We Use Your Information

We may use the information we collect to:

• Respond to customer inquiries
• Provide information about vehicles or services
• Process transactions or service requests
• Schedule appointments
• Communicate regarding dealership services or promotions
• Improve our website and customer experience
• Comply with legal obligations

5. Sharing of Information

We may share personal information with trusted partners when necessary to operate our business and provide services to our customers. These partners may include:

• Vehicle manufacturers
• Financing institutions and lenders
• Customer relationship management platforms
• Marketing and advertising service providers
• Technology vendors and website providers
• Service providers assisting with dealership operations

We do not sell personal information for monetary value.

6. Text Messaging (SMS) Communications

If you provide your mobile phone number, you consent to receive text messages from Melloy Chevrolet regarding your inquiries, vehicle purchases, service appointments, or dealership promotions.

Message frequency may vary. Message and data rates may apply.

You may opt out of receiving text messages at any time by replying STOP. For assistance, reply HELP.

SMS consent and phone numbers will not be shared with third parties or affiliates for marketing purposes.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

8. Consumer Privacy Rights

Depending on your state of residence, you may have certain rights regarding your personal information, which may include:

• The right to request access to personal information we maintain about you
• The right to request correction of inaccurate information
• The right to request deletion of personal information
• The right to opt out of certain data sharing practices

Consumers who wish to exercise these rights may contact us using the information listed below.

9. Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13.

10. Links to Third-Party Websites

Our website may contain links to third-party websites that are not operated by Melloy Chevrolet. We are not responsible for the privacy practices of those websites.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page and will include a revised effective date.

12. Contact Information

If you have questions regarding this Privacy Policy or our data practices, please contact us:

Melloy Chevrolet
377 Emilio Lopez Rd
Los Lunas, NM 87031

Phone: (505) 866-3000
Email: info@melloychevrolet.com

Additional Privacy Rights for California Residents

California Privacy Rights

Under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), California residents may have certain rights regarding their personal information.

These rights may include:

Right to Know
You may request information about the categories and specific pieces of personal information we have collected about you.

Right to Delete
You may request that we delete personal information we have collected about you, subject to certain exceptions permitted by law.

Right to Correct
You may request correction of inaccurate personal information maintained by our business.

Right to Opt Out of Sale or Sharing
You may request to opt out of the sale or sharing of your personal information for certain advertising or marketing purposes.

Right to Non-Discrimination
We will not discriminate against you for exercising any of your privacy rights under applicable law.

California residents may submit privacy rights requests by contacting us using the contact information provided in this Privacy Policy.